Planning and Infrastructure

Public Impact helps businesses working in housing, retail, infrastructure and property development to achieve planning consent and to arrive at positive local plan policies. Professionals in these sectors understand the value of demonstrating local support for proposals seeking planning permission and of ensuring that it is not merely the loudest voices that are heard.

How do we achieve successful planning outcomes?

We achieve success by:

  • Ensuring the appropriate input at the pre-application stage
  • Identifying and mobilising supporters through community outreach;
  • Consulting in the most appropriate way with stakeholder bodies and communities using workshops, public exhibitions, stakeholder forums and community steering groups;
  • Briefing elected politicians fully and understanding the community context in which they are operating.
  • Complying with best-practice guidelines on planning consent engagement exercises
  • Managing and monitoring conventional, digital and social media and ensuring that timely responses are made and all spokespeople are properly briefed
  • Organising and managing campaigns to win support for planning permission on specific developments, regeneration initiatives, local plan sites and policies;
  • Conducting opinion research to provide a picture of political and public perception of planning consent proposals and their promoters.

Our specialist planning team

Our specialist team puts first-hand experience of the decision making process in local government planning, regional and national policy at the disposal of our clients. The breadth and depth of our experience of direct engagement with residents, businesses and other stakeholders in support of complex projects has been part of the successful delivery of major projects.

By understanding both the political and community landscape around planning permission we have been able to identify the critical success factors, apply the appropriate approaches to key players and develop propositions to communicate the public benefit of development empathetically.